August 20, 2018
Digital tools for local marketing
$10, Speakers: TBD
August 20, 2019 | Crazy Love Coffee House | 11:00am - 12:30pm
Matt Webber from Start-up Nation assembled a tried-and-true list of the best free digital marketing tools for entrepreneurs, covering all aspects of an online strategy. In our experience, these 10 free web tools protect your privacy without sacrificing quality. Plus, they’re easy-to-use with minimal technical skill required.
Let’s dive in.
Re-think Local ROI
November 12, 2019 | Crazy Love Coffee House
Nov. 12, 2018
Re-think local ROI
Speakers: Regina Barkley (Local Life Publishing) & Ryan Pernice (RO Hospitality)
November 12, 2018 | Crazy Love Coffee House | 11:30am - 1pm
The Harvard Business Review found (in this report) that ad campaigns with originality and high artistic merit delivered double the impact on sales. They concluded businesses should redirect a significant portion of their budgets to develop more creative ad campaigns, spend less on buying into the false security of number of impressions and clicks.
As a local business owner, how can we re-evaluate the meaning of ROI, be intellectually honest with ourselves and admit relying on analytics alone misses the all-important emotional connection our messages can make with our customers. Read more…