A Rose by any Other Name - Naming Their Businesses

ROMEO MONTAGUE AND JULIET CAPULET meet and fall in love in Shakespeare's lyrical tale of "star-cross'd" lovers. They are doomed from the start as members of two warring families. Here Juliet tells Romeo that a name is an artificial and meaningless convention, and that she loves the person who is called "Montague,” not the Montague name and not the Montague family. This one short line encapsulates the central struggle and tragedy of the play, and is one of Shakespeare's most famous quotes.

How important is a name? 

Ask any small business owner who started a business from scratch and they usually will tell you their name stories, which are really interesting!  We asked local business owners how they came up with the names for their businesses. We loved their answers - you will too.

Table & Main - A Southern Tavern

www.tableandmain.com | Ryan Pernice

At first, I wanted to name the restaurant “Table,” but I googled “Table restaurant” and it turns out there are a lot of them. I wrote a number of words that related to the concept down on a piece of paper in multiple columns. I had Roswell, mill, street, town, King, Vickery...all sorts of stuff. When I struck on “Table & Main” I thought it had a certain ring to it. I liked the implied partnership between the restaurant, the “Table,” and the community, “Main” as in “Main Street.” Canton Street was the Main Street of Roswell back in the day...so it stuck!

Linen & Flax Home


Since launching Linen and Flax, I sometimes get asked questions like, “Where did you come up with that name?” or “What does Linen and Flax mean?” Choosing the name for our business and brand was an important decision for me. I wanted a name that really reflected who we are in terms of design, but also who we are as people. And when we finally came to Linen and Flax, I knew that was it.

Shamrock & Peach, LLC


Judith McLoughlin

My business grew out of my passion for Irish food and hospitality, which I love to share with friends here in our adopted home in Georgia. My husband Gary and I moved from Ireland to the Atlanta area in 1997, and I decided to share my Irish culture with those around me. Southern folks loved my Irish food, hospitality and culture and from these experiences I wrote a cookbook about the modern Irish immigrant experience entitled 'The Shamrock and Peach'. The book went on to be a huge success, now selling in it's 2nd edition, and from this my business grew organically.

Foundation Social Eatery

www.foundationatl.com | Sandy Toledo

When Chef/ owner Mel Toledo decided to become a chef, he said he would put himself in some of the best kitchens and restaurants in the US and abroad to get a strong foundation, which is exactly what he did. He worked in some of the country’s most renowned restaurants: Daniel in NYC, Tapanade in La Jolla, CA, Bachanalia in Atlanta, and six Michelin starred restaurants in France. All of this experience naturally set the name “Foundation.”  As for “Social Eatery” - we wanted to provide a comfortable social setting with no TV’s to encourage conversation and enjoying each other's company over a meal or drink.

Gate City Brewing Company


Brian Borngesser

We wanted a name that would tie into the local scene but not be blatantly obvious. Atlanta was know as the "Gateway to the New South" post civil war and so the city earned the nickname "Gate City". With Roswell being so immersed in local history we thought that this name would be a perfect tie into Roswell.

From the Earth Brewing Company

www.ftebrewing.com | Tim Stevens

We came up with the name From the Earth to represent our commitment to source directly from the local farms for our seasonal food and cocktail menu. We also wanted to commit to giving back to the local farmers so we came up with Farm to Table, Table to farm. What this means is that we donate our spent grain back to our farm's and they use it to feed their livestock and fertilize their fields. We re-purpose all that we can to create the smallest footprint possible.

Wild Hope Art Gallery


Diane Buffington

After retiring from the advertising business in 2010, I summoned all my creative inclinations and began painting again. I have a BFA in painting and design. After a few years I had paintings lined up in my basement and the garage. There was a beautiful building not far from my home that was sitting empty. I thought it would make a wonderful art gallery. I put together a proposal for the owner. It involved making the empty space into an artists co-operative, generating a small fee by renting space to artists and then selling their work. I presented the proposal to the owner and he very politely said, “Nice proposal, but no thank you.” To hide my disappointment, I said, well, it was only a wild hope.” Then, I thought what a great name for a gallery! There was an empty space next door and I opened within the year.