Sometimes clients are looking for something a little more unconventional to mix into a traditional advertising campaign with us.
Content Marketing is the anti-advertorial. Typically we only think of content marketing as an online marketing option. However, Roswell Magazine offers this great marketing option for your business in print. The ironic thing our clients have told us they’re amazed at how many “shares” and “comments” and “likes” and “engagement” they received when they posted their published editorial on their social media accounts and websites - more than they have ever gotten by sharing a link or an online article written about them.
In print, content marketing involves interesting and compelling editorial accompanied by big, beautiful images, which make great sales and sharing collateral for your business. Our annual advertisers receive a framed copy of their article.
Our rates for this type of marketing is $500 per page. (minimum 2 pages, maximum 6 pages) And this option is only available as part of a 3X (or more) ad campaign. One issue will be the featured content, the other 2 issues include follow up advertisements. Additional fees would include +$75 to hire a writer specialized in this type of editorial writing and + $125 if you do not have professional quality, high resolution images to include.. Below you will find examples of content marketing editorial features.
Cover Story: The Big Ketch - July/August 2018
Cover + 4 pages
Vinings Gallery on Elizabeth Way and Canton Street
September / October 2018
Cover Story ++ 6 page feature about Vinings Gallery’s upcoming Exhibits and Shows.
PURE Taqueria - Roswell
November / December 2018
4 page feature about how PURE is now making their own tortillas in house.
More examples and ideas:
A 3 page feature about a new Crossfit gym opening right off the Square in Marietta introducing locals to the owners, Callie and Tyler Cooke and telling the story of why they decided to open a gym.
2 page feature in the “Food Issue” of Marietta Magazine about how this senior living community has such great food for their residents that they’ve won first place in “Taste of East Cobb” for two years in a row.
TYSOD ran a 5 page cover story to announce and sell tickets to the annual Christmas event “The Nutcracker” and to let locals know they are in a new venue on this 30th anniversary showing.
SRG runs a four page piece in the Fall issue of Milton Magazine announcing a new restaurant and updating locals on their other 3 establishments.
Roswell Inc - As part of their promotion for the annual Restaurant Week, this 4 page feature highlighted a dish from each participant and built momentum for a great turn-out.
A non-traditional marketing angle for the CNC, they promoted their Unity Garden and the food it produces for the North Fulton Community Charities as a way to increase turn-out at their big Harvest on the Hooch event.
2 page cover story about how the owners of Flatlands Bourbon and Bayou have opened two other restaurants (Mercantile Social and The Southern Porch) right next door with new concepts and delicious food.
A 3 page cover story about SmokeJack’s 12 years in downtown Alpharetta and the owner’s latest honor of being named runner up by North Fulton Chamber of Commerce as the “North Fulton Businessperson of the Year.”
The owner of AC Studios Cafe has the challenge of conveying the various aspects of their new art studio, art gallery and restaurant into a simple and understandable marketing concept. They were able to accomplish this through a 3 page feature story.